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X-WR-CALNAME:Dallas Builders Association
X-WR-CALDESC:Dallas Builders Association members have provided our region with safe, affordable and quality housing since 1944.
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UID:MEC-6e6b932765a4acb23ea40e12b4adbbac@dallasbuilders.org
DTSTART:20220303T150000Z
DTEND:20220303T220000Z
DTSTAMP:20230327T193300Z
CREATED:20230327
LAST-MODIFIED:20230327
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TRANSP:OPAQUE
SUMMARY:Certification Hybrid Class – Understanding Today’s New Home Buyer (CSP II)
DESCRIPTION:This course will explore today’s home buyers. Who are they? How do they think? What affects their buying decision?\nThere are a variety of buyer profiles for new home purchases. As new home sales professionals, we first identify our buyer profile and then we must understand what motivates those who fit that profile to be effective in sales and marketing.\nThis course will explore the dynamics of personalities, generations, cultures, and their relationship to today’s home buyer. Why, where, and how are they making their home buying decisions? How are home buyers affected by global, national and local events, trends, and cultures? Can the new home sales professional be an expert on these aspects? The course will examine how different buyer profiles choose to look for new homes all the way to making their home buying decision. We will also investigate what to do and what not to do, in addition to other suggested techniques for selling to today’s home buyer. Lastly, the course will review best practices for marketing, advertising, merchandising, and modes of communication.\nParticipants in this course will be able to:\nLearn about today’s new home buyers: Who are they? What are they looking for? How are they looking? In this course you will discuss the ever-changing demographics of new home buyers.\nIn addition to the questions of who and what, you will examine the differences between generations and how age shapes home buying preferences.\nThrough this course you will demonstrate helpful tips on how to market and sell to each different generation.\nIn addition to generational differences there are also abundant cultural differences in today’s home buyers. You will differentiate the wants and needs of new home buyers from various cultures.\nDifferent generations, cultures and needs demand unique features in their homes. In this course, you will identify the design style and color preferences in today’s new home buyer market.\nWho Should Take this Course?\nThis course contains suitable content for a variety of disciplines in the new homes industry. We are all involved in selling, whether we are the sales professional, the builder, the president, or the marketing director in a home building company. The information can be utilized by a range of positions within the home building industry.\nNAHB Designations\nThis course is required for the following NAHB designation: CSP.\nThis course provides six hours of continuing education credits for these NAHB designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, and MIRM.\nInstructor: Tim Lansford, CGB, GMB, CGR, CGP, CAPS, CGA, CSP, CMP, MASTER CSP, MASTER CGP, MIRM with Blast Seminars & Luxury Homes of Texas\nTim Lansford is a veteran homebuilder, remodeler and real estate broker with 25+ years in the industry. Tim has over three decades of applied leadership experience spanning multiple industries.Tim is a speaker at residential construction industry events, including The International Builders’ Show®. He also conducts regular educational sessions for the National Association of Home Builders’ (NAHB).\n\n
URL:https://www.dallasbuilders.org/events/cpsii-2023/
CATEGORIES:Certifications,Continuing Education
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