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X-WR-CALNAME:Dallas Builders Association
X-WR-CALDESC:Dallas Builders Association members have provided our region with safe, affordable and quality housing since 1944.
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DTSTART:20240620T140000Z
DTEND:20240620T220000Z
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CREATED:20240521
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SUMMARY:Digital Marketing Strategies & Website Lead Generation – Dual NAHB Certificate Courses
DESCRIPTION:The education committee will offer 2 half-day certificate classes in person or through a virtual option. Graduates of both courses will receive a certificate through the National Association of Home Builders.\nIf you plan to attend in person, you will need to bring your laptop and charger.\nThese courses are designed to teach home builders how to create a strong marketing foundation to attract potential home buyers. We’ll cover website design, content creation, social media strategies, email marketing, and budgeting. It also teaches how to drive traffic to the website through SEO, paid search, and social media.\n“How to Craft a Winning Digital Marketing Strategy”\nUnderstand the critical role of a strong marketing foundation in the success of a marketing program as it relates to and parallels the importance of a well-built home foundation.\nIdentify the core components of a marketing foundation in the context of home building, including website development, branding, and content creation.\nExplore effective marketing strategies and tactics to engage potential home buyers and convert them into leads.\nGain expertise in various marketing tools and techniques, such as public relations, social media, video production, design, email marketing, photography, and graphic design, and understand how they can be used to capture and engage today’s consumers.\nIdentify and foster the principles and best practices for crafting an effective marketing budget that aligns with the specific needs and goals of a home building marketing campaign.\nAnalyze real-world case studies and examples that demonstrate successful marketing efforts in the home building industry, gaining insights into practical applications of the concepts covered in the course.\n“Website Best Practices for Maximum Lead Generation”\nComprehend the importance of elevating digital presence for the home building industry and its impact on new home sales.\nIdentify the key components of a website optimized for lead capture in the context of the home building industry.\nMake informed technology selections to support effective lead generation through a website.\nExplore effective methods for driving targeted traffic to a website, including SEO, paid search, geofencing, and social media activities.\nRecognize the value of utilizing third-party listing websites as part of a comprehensive digital strategy for home sales.\nInstructor: Tim Lansford, CGB, GMB, CGR, CGP, CAPS, CGA, CSP, CMP, MASTER CSP, MASTER CGP, MIRM with Blast Seminars & Luxury Homes of Texas\nTim Lansford is a veteran homebuilder, remodeler and real estate broker with 25+ years in the industry. Tim has over three decades of applied leadership experience spanning multiple industries.Tim is a speaker at residential construction industry events, including The International Builders’ Show®. He also conducts regular educational sessions for the National Association of Home Builders’ (NAHB).\n\n\n
URL:https://www.dallasbuilders.org/events/digital-marketing-website-leads/
CATEGORIES:Certifications,Continuing Education
LOCATION:5816 W. Plano Pkwy. Plano, TX
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