Marketing & Communicating with the Aging-in-Place Client (CAPS I) – NAHB Designation Course
48 HOUR ADVANCED REGISTRATION IS REQUIRED
Registration Deadline: July 15th
If you plan to attend in person you will need to bring your laptop and charger, no exceptions. The in-person location is Dallas Builders Association (5816 W. Plano Parkway, Plano, TX 75093).
Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love. All ages can benefit from more usable and accessible home features, whether they’re in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving. Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.
This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.
By completing this course, participants will be able to:
Describe what aging in place is, why it is important, and what challenges come with it
Describe three segments within the AIP market that present business opportunities for building professionals
Identify access points and marketing opportunities within targeted AIP market segments
Identify common challenges of functioning in a real-world environment for the AIP population
Identify legal and contractual considerations for building professionals providing livable home and AIP design solutions for residential clients
Explain how allied professionals can collaborate effectively to serve a targeted AIP market
NAHB Designations and Continuing Education Credits:
This course is required for the NAHB Certified Aging in Place Specialist (CAPS) designation. This course can be an elective for the Master CSP and CGA designations. This course provides six hours of continuing education credits for these NAHB designations: CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, and MIRM.
Additional Credit Information:
0.6 AOTA CEUs: NAHB is an Approved Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled. As of Jan. 6, 2021, the virtual format of this course provides 0.6 continuing education credits for AOTA.
Tim Lansford, CGB, GMB, CGR, CGP, CAPS, CGA, CSP, CMP, MASTER CSP, MASTER CGP, MIRM with Blast Seminars & Luxury Homes of Texas
Tim Lansford is a veteran homebuilder, remodeler and real estate broker with 25+ years in the industry. Tim has over three decades of applied leadership experience spanning multiple industries. Tim is a speaker at residential construction industry events, including The International Builders’ Show®. He also conducts regular educational sessions for the National Association of Home Builders’ (NAHB).
