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Location

Dallas Builders Association
5816 W. Plano Pkwy. Plano, TX

More Info

Register

Date

Aug 12 2019
Expired!

Time

9:00 am - 5:00 pm

Cost

Member Cost: $210 / Non-Member: $310

CAPS I – Marketing & Communicating with the Aging In Place Client (CAPS, CGA, MASTER CSP)

Millions of Americans are living longer and more active lives. Identifying this opportunity and then learning the skills to interact with these clients can help you grow your business dramatically. The goal of the course is to equip you with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market.

By completing this course, participants will be able to:
Describe three areas within the AIP market that present business opportunities for building professionals.
Identify access points and marketing opportunities within targeted AIP market segments.
Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
Identify common challenges of functioning in a real world environment for the AIP population.
Enhance the AIP client consulting process with effective needs assessment and communication techniques.

This course qualifies for: •6 TOTA CE •6 CE for AIBD •0.6 CEU for AOTA •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Instructor: Donny Mack, CAPS, CGP, CGR, GMB with Beaver Builders/Mac Professionals
NAHB honors the top national instructors with the distinction of Master Instructor, DOnny is one of twelve individuals how have earned this title. He has been remodeling homes for over 35 years and building new homes for over 20 years. His company, Beaver Builders, has performed remodeling projects from basic bath remodels to whole house renovations and built homes from the low $90’s to $1 million plus. His commercial projects range from pharmaceutical clean rooms to hospital renovations. Donny’s formal education includes an Associate in Science degree from Frank Phillips Jr. College, BBA in Strategical Management from the University of North Texas, and 2 years Marketing courses from Texas Tech University.

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