Website Best Practices for Maximum Lead Generation – NAHB Certificate Course

Registration Deadline: March 28

(In-person or Virtual option available)

Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you’re looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospect into home buyers.

Course Objectives:

Comprehend the importance of elevating digital presence for the home building industry and its impact on new home sales
Identify the key components of a website optimized for lead capture in the context of the home building industry
Make informed technology selections to support effective lead generation through a website
Explore effective methods for driving targeted traffic to a website, including SEO, paid search, geofencing, and social media activities
Recognize the value of utilizing third-party listing websites as part of a comprehensive digital strategy for home sales

This course provides three hours of continuing education credits for these NAHB designations: CAPS, CGA, CGB, CGP, CGR, GMB, GMR, Master CGP, Master CSP.

Instructor: Tim Lansford, CGB, GMB, CGR, CGP, CAPS, CGA, CSP, CMP, MASTER CSP, MASTER CGP, MIRM with Blast Seminars & Luxury Homes of Texas

Tim Lansford is a veteran homebuilder, remodeler and real estate broker with 25+ years in the industry. Tim has over three decades of applied leadership experience spanning multiple industries. Tim is a speaker at residential construction industry events, including The International Builders’ Show®. He also conducts regular educational sessions for the National Association of Home Builders’ (NAHB).

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